Understanding your customers is a fundamental piece of the equation.

Audience research can be broken down into 3 phases:

Phase 1: Demographics
The most basic research you can do. It provides valuable information about your audience but isn’t enough to produce winning campaigns.

These include things such as age, gender, location and income level.

Phase 2: Psychographics
The next level is to understand attitudes and behavior.

This include things such as people’s fears, problems, needs, desires and personality type.

Phase 3: Awareness
A stage where most marketers won’t go, either by laziness or lack of knowledge.

Customer awareness stages are the backbone of successful native advertising.

You might already think you know your competitors. But think again.

• What does their media mix look like?

   

• What ads do they run?

   

• What landing pages do they use?

   

• What publishers work best for them?

   

• What copy angles do they use?

   

All these questions and more are answered in our Competitor Research phase.

This is a vital stage to give you insights that can be used to improve your own strategy. We go deep into your competitors so you can stay at the surface, focusing on your brand.

That’s what we call “giving you the edge.”

With your audience and competitors in mind, we can start mapping out a winning native funnel strategy.

You don’t need to go through the huge pain of guessing what works on native.

We already know what funnels work best….

What offers convert better…

And how to test them.

Your Funnel Strategy can be split into 3 parts:

(1) Offer Selection: it all starts with a great offer, most importantly, one that works on native.

(2) Funnel Selection: identifying and selecting from a list of proven funnels the one that best suits your business and offers.

(3) Funnel Messaging: more important than great funnels and offers is delivering the right message to the right person, at the right stage in their buying process.

Part of your success with native ads is crafting attention-grabbing headlines and descriptions.

Unfortunately, many advertisers take shortcuts with clickbait tactics that simply do not bear any fruits in the long term.

Instead of clickbait, we focus on driving genuine engagement.

These are our 3 core pillars when crafting copy:

1. Avatar Definition
Here, we clearly define which avatars or ideal customers we’ll target for a specific campaign.

2. Audience Awareness
Most advertisers think traffic all the same, it is not. We map out the different stages of your avatar’s awareness to craft messaging that meets them where they’re at.

3. Attractive Formulas
Using different proven copy formulas to attract your ideal customers to your content.

Successful native ads don’t just have great copy but also attractive images or creatives.

Again, here many advertisers take shortcuts, driving “fake engagement” to their content with deceiving tactics.

To drive genuine engagement we have to be in sync with the audience.

We already know what types of shots work best…

What never to put on a native image…

And we know how to skillfully combine ad copy and creative for the perfect match.

We brainstorm, strategize and launch creatives.

So you don’t need to paint the canvas.

Do you tend to shut your ears when someone talks about pixels or tracking?

You’re not alone. In fact, many agencies do too.

But we don’t… and actually like them.

We not only like them but we “swim” in them.

Tracking performance from native ads can be a bit of a “rough sea to tackle”…

But don’t worry. We welcome the challenge.

Some agencies only understand pixel tracking.

Our expert team can set up pixel tracking and server to server tracking for any business type and funnel.

Proper conversion tracking is like your ad spend insurance.

We’ll give you competitive policies, most flexible terms and best coverage.

Many ad agencies will charge you for performance dashboards.

Others will give you some sort of report with “expired” data.

A few won’t even talk about it.

Here are 3 things that make for great performance dashboards:

1. Accuracy
The data you see in the dashboards matches the data you see on the ad platforms.

2. Transparency
Dashboard data is not manipulated in a way that appears better to the client.

3. Freshness
Performance data is like apples. It goes bad with time. Real-time data is the best data.

We add a forth to the list: they’re free of charge.