It´s also quite common for advertisers to over-optimize. Sometimes is based on fear of overspending or on the notion that the more they optimize the better results they´ll get. The opposite is true. Tweaking your campaigns beyond what´s required can hurt performance.
Google Ads has recently given us the ability to add image extensions. Not sure about you but I love this new addition! It can make our ads so much more engaging. However, there´s the right way to do it.
How can some PPC copywriting tips turn search ads into your personal ATM?
Not literally, but you know what I mean!
You´ve created so many Google search ads that you´re running out of ideas.
Maybe you just need a little bit of inspiration to unlock your inner genius!
You´re here because you want to learn more about Google responsive search ads.
They´re actually pretty simple to understand!
You´ve been looking for ideas or tools to research new keywords for your Google Ads campaigns.
With so many options out there, it can get pretty overwhelming, especially if you don´t want to pay for them!
I`ll share with you my best tips on how to improve Google Ads performance. Some of these tips will be more advanced while others more geared towards the beginner advertiser.
In some cases, relationships between advertising agencies and companies end up in divorce shortly after. Hey, let`s face it… a lot of work is needed to keep a relationship going.
You know this isn`t only true in romance!
Choosing the right bidding strategy for your Google Ads campaigns will depend mainly on your marketing goals. There are so many possibilities that sometimes it`s hard to know which bidding option best suits your unique situation.
Search ads, specifically on Google, are a source of profit for many businesses. For others, the scenario might be a little bit darker.