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Category: Native Optimization

What You Will Learn

Native optimization is the “holy grail” of campaign performance. If you want to take your native advertising to the next level, this is it. The great thing about digital ads is that you can automate optimization and save time.

In this section, you´ll discover tactical content to help you optimize your native ads. There are a lot of small pieces that go into it. We don´t want you to miss a thing. We´ll also introduce you to some amazing native optimization tools we recommend.

Why Native Optimization Matters

It can take a while to see results with native advertising. You have to wait longer than some other platforms to get data. The last thing you want is to wait and then not capitalize on that valuable data. After the first few weeks, that´s when things get juicy. In other words, that´s when native optimization can happen.

Optimizations will help you refine your messaging, creatives, placements, devices, and geographical locations. Once you start “trimming the fat”, you´ll see a boost in campaign performance. It might not be immediate but small optimizations compound to give you massive results.

Automations: The Big Time-Saver

Many advertisers focus on just maximizing budgets. However, in order to truly get exceptional results faster, you have to learn how to maximize your time. This is where tools that automate native optimization come in handy. You might want to consider a tool such as Brax to save you time and effort.

Whether you use a third-party tool or not, the most important is that you start optimizing.

Best Native Ads Spy Tools To Get A Leg Up On Your Competition

native ads spy tools

We´d like to make it easier for you to choose a native spy tool. Hence, we´ve already done the hard work of researching and comparing these tools. All you have to do is read along.

How To Easily Set Up Taboola Pixel Tracking With Google Tag Manager

taboola pixel tracking

In this post, I´ll show you step by step how to set up the Taboola pixel tracking in the most efficient way possible.

Outbrain Native Ads Best Practices Only The Pros Know About

outbrain native ads

Over 300 billion ad impressions are served every month by their technology. Outbrain is known for having a network of high-quality publishers.

9 Easy Native Ad Campaign Optimizations For Maximum Performance (Plus Checklist)

native ad campaign optimization

When we talk about native ad campaign optimization, where do we even start? Maybe you focus on bidding or creatives, perhaps you just worry about placements.

Outbrain Bidding Strategies Demystified

outbrain bidding strategies

Which Outbrain bidding strategies should you use? This simple article demystifies it all. Discover when and who should use each strategy.

5 Yahoo Native Ads Best Practices For Maximum Results

yahoo native ads

Yahoo native ads can be a great addition or alternative to your current marketing strategy. Discover 5 best practices to get maximum results.

Taboola Native Advertising Best Practices To Win More Customers

taboola native advertising

Currently, over 13,000 advertisers leverage the Taboola network to reach their ideal customers and do so at scale. Like many other platforms, they have a set of recommendations to achieve the best results possible.

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