In this section, you´ll discover native ecommerce strategies to help maximize your ad spend on platforms such as Taboola, Outbrain, Yahoo Gemini, Revcontent, or MGID.
As the title suggests, this section will be dedicated to native advertising for ecommerce. Specifically, we´re going to cover best practices, case studies, examples, and tactics that are working for different top brands.
Native presents itself as an opportunity for retail brands to advertise in a brand-safe environment, with engaged audiences that return to the same trusted sites for relevant content day after day.
Trust is the biggest differentiator on native platforms. Only 41% of US consumers trust social platforms, according to research studies, while premium publishers, where native ads show, get as much as 60%.
Between 2020 and 2022, the number of Shopify stores grew by 200%. This means more advertisers are potentially entering the market and rising advertising costs.
However, it seems most these new ecommerce advertisers still prefer social media, despite lower trust levels, amongst consumers, leaving native platforms wide open for brands that want to scale efficiently.
Advertising platforms come and go. If you want long-lasting success advertising your brand online, you need to put most of your focus on the things you can control. One of those things is increasing your average order value. You do that by creating better products and offers.
Ad platforms change, leaving us with doubt and uncertainty. Irresistible offers can overshadow any tactical change and provide you with long-term success.
Want to make native ads work for your ecommerce brand? Discover 10 amazing Outbrain tips to help you scale profitably on premium publishers across the open web.
In this article, we´ll explore a bunch of insights that can help you boost sales. I´ll show you why native ads work and give you some great tips to get you started.