Want to attract your ideal customers?
I promise you won´t see any wizardry tricks here! Instead, I´ll show you 3 little known, ethical tactics to land the right clients today.
Perfect clients could´ve been the chosen wording here but let´s face it, there isn´t anything perfect in life.
Your ideal customers are waiting for you, literally! Waiting for you to show them you can help.
Essentially, that´s what you´ll learn in this post.
As I said, we´re not gonna trick people into buying your stuff, we´ll simply use human psychology in our favor to help them solve a problem.
Are you excited for this? Let me show you the way.
- 1 – Preparation Is Senior
- 2 – Know How To Connect
- 3 – Let Your Message Be The Magnet
- Bonus – All The Ammo You Need… And Some More
- Paid Media: The Biggest Mistake You´ll Ever Make And Regret It
1 – Preparation Is Senior
Have you seen any military force going into battle without a plan?
I certainly haven´t!
Unfortunately, that´s what most entrepreneurs are doing, going into the marketplace with no plan.
I´m talking about not understanding your audience.
The first step to attract your ideal customers is knowing who is your ideal customer. Makes sense, doesn´t it?
You´d be surprised to see how many entrepreneurs and marketers actually don´t know this. It´s so simple!
In marketing terms, your ideal customer is referred to as the avatar.
Prepare To Connect
At this point, you want to write down the characteristics of your ideal customers. Don´t worry if you get it wrong, at first. We´ll dive a bit deeper, in the next step.
All you´re doing, in this stage, is getting a general understanding of your avatar or ideal customer.
Remember that your business might have different avatars. For example, you can have the “freelancer single mom” and the “corporate married woman.”
2 – Know How To Connect
Once you have a general understanding of your audience, you must dive deeper and I´ll show you how.
Most marketers stop here, at the generic understanding.
Look, this will only give you poor or average results. Without a deep understanding of your audience, you won´t attract your ideal customer.
Demographics vs Psychographics
This is such an important distinction.
An amateur marketer will stop at the demographics – age, gender, profession or income level.
On the other hand, master marketers will go deeper and focus on connecting with the audience using information about their psychographics.
In other words, psychographics is your prospect´s desires, frustrations and way of thinking.
These are some powerful questions you need to ask, regarding your prospects:
The easiest way to get this information is by talking to your prospects and customers, over the phone or in person.
Recordings of sales calls, if that´s allowed in your country or state, can provide you with a wealth of knowledge about your market.
3 – Let Your Message Be The Magnet
Ever heard this one? What you put out is what you get in!
I´m sure you did. It´s one of the most overlooked laws of the universe, almost like the tide, it comes and goes.
Your marketing works the same way, indeed. If your messaging doesn´t speak to your ideal customer, it won´t attract them, in fact, it will repel them.
Attract The Best & Repel The Rest
Now that you´re armed with a ton of information about your ideal customers, you´ll begin to really understand how this works.
Consider these two landing page headlines:
Simply by changing the word “struggling” to “ambitious”, you´ll attract a completely different prospect.
Different in terms of mindset and buying power. I´m telling you, this is like magic!
Choose your words wisely.
Bonus – All The Ammo You Need… And Some More
As I mentioned in the beginning, no military force goes into battle without a plan. A solid plan involves bringing all the ammo required and some more.
In this case, your ammo is information about your prospects.
I´ve shared with you two ways to accomplish that, through sales calls or talking to your prospects in person.
The following are some more ways to help you gather the information you need and a little extra to make sure you connect with your audience and attract the right clients.
Take the questions I´ve shown you in tip number 2 into consideration when using these research methods.
You´ll also discover other pieces of information you wouldn´t have found had you just relied on phone calls or in person meetings.
Paid Media: The Biggest Mistake You´ll Ever Make And Regret It
When you´re paying to acquire customers, you need to know what you´re doing.
Furthermore, you need to make sure you know your audience inside and out.
The biggest mistake you´ll ever make with paid customer acquisition is scaling campaigns without doing what I´ve shared with you so far.
In other words, scaling ad campaigns that seem promising without previous market research is suicidal!
From someone who´s wasted tens of thousands in ad spend out of my own pocket, you need to research your audience thoroughly before paying for traffic.
So, make sure you really know who you´re targeting, it can save you thousands, even millions.
Attracting Your Ideal Customers Is Simple
Yes, it is simple, not easy!
Look, there´s no sugarcoating here, market research takes work, it´s not fun, trust me.
However, if done properly, your leads and sales can explode overnight!
Since you got this far, I know you´re committed to improving your marketing. Do the work and I guarantee you´ll be rewarded.
Want to take the guesswork out of your paid customer acquisition process? Let me show you how to attract dream clients on demand, the right way.